Millennials are shaping the economy, and staying aligned and connected with them is the key to a successful future for your company. Here are three best practices to reach out to this generation in the best way possible.
We have talked about GenZ in a previous article; the time is now for millennials. A generation equally important in the transformation of the economy. Those two generations are the ones any business should focus on now, as they are shaping the digital landscapes and are the new references in customer behavior.
Millennials are any individual born from 1980 to 1996. They grew up in a time of rapid changes and set new priorities and expectations strictly different from previous generations. Together with GenZers, they account for more than half of the global population. It’s only natural that you should include them in your strategy, and connecting with them will be crucial for your company’s success. But how do you connect with your millennial customers? Here are three tips to reach this new generation in the best way.
First things first. If you haven’t updated your platform to fit any mobile or be responsive enough, you are clearly missing out. Millennials do eve-ry-thing from their mobile. You have noticed it while commuting, or while going to a museum, or park, or just about anywhere. Millennials are hyper-connected, and it’s a great deal to your business. Nielsen’s report has confirmed it: 98% of millennials aged 18-24 and 97% of millennials aged 25-34 own and use smartphones regularly. Of course, it doesn’t only matter to create a responsive website; it matters to make it match their expectations. The overall attention span is shrinking, with the millennials only a short 12 seconds and Gen Zers even less at 8 seconds. So remember this - this generation has been used to getting anything in the blink of an eye. It’s a game of speed and seamless experience. Make the content short, easy to read, consistent, and adequate.
Millennials are craving community feeling and socialness, especially online. This need is reflected in the popularity of social media and other content sharing platforms. In this study from MailChimp, the results show nearly three quarters (74%) of GenZers and millennials said that belonging to an online community has improved their sense of unity in the world, and 77% said it had improved their overall well-being. About 60% of them answered online community support is essential to them, compared to only 48% of all other generations.
Those numbers are pretty significant and showing the real need for your business to include social features and put efforts into building not only a connection with your users but make them feel like members of a community you created.
Millennials are attached to transparency since they have access to any information on the internet. For instance, they are the first to compare prices, quality, or other criteria before purchasing anything. That’s why they are so attached to online reviews, as seen as more authentic and trustworthy than any brand communication or advertising. Actually, according to My Testimonial Engine, 72% of consumers will not take action until they read reviews.
Therefore, this user-generated content is crucial and can only come from a very engaged and trusting crowd. This emphasizes even more on the matter of creating a deep connection with your customers to develop brand emotions and satisfaction where your users are glad to express their experience with your company to others. Talk to your customers through live chats or on social media, get closer to them to understand them better, and answer their needs.
Create interaction with your customers, engage with them through various channels, and the closer the relation, the more your community will be willing to create this user-generated content. Don’t forget your customers are the fuel to your business.
Millennials are setting expectations in terms of customer behavior and expectations, and you should put all your efforts into aligning your strategy and offer with that. Therefore, it’s fundamental to understand them, to provide them the best-suited experience. By doing so, you will improve your brand’s reputation, retain your customers, grow your company, and maximize your profit.