User-generated content is key to customer engagement, brand loyalty, and brand awareness. How can you make the most of it to maximize your app’s performance? Here’s all you need to know on the subject.
Have you ever heard of User-generated content(UGC)? It refers to any form of content that users generate on online platforms. According to Stackla's survey, 79% of people say UGC profoundly impacts their purchasing decisions. Keeping that in mind, it becomes a powerful element to include in your strategy to improve your app's performance.
Here are our best practices to promote UGC, boost your in-app engagement, and drive customer retention.
Why should you include UGC in your marketing strategy, and what benefits will it bring to your brand?
UGC is at the heart of customer engagement...
60% of consumers believe UGC is the most authentic marketing content, and they find UGC 9.8x more impactful than influencer content (Stackla).
Indeed, modern users are more likely to trust and consume content created by their peers than by brands/companies themselves. People are looking for authentic content, reliable products, and engaging stories. If UGC is seen as the most trustworthy type of content, it's naturally because your users created it. And remember, your users are your best ambassadors.If you manage to drive your users through a unique and satisfying journey and create an emotional bond with them, they will be more eager to talk about you and promote your brand.
... and retention.
If you succeed in encouraging your users to generate in-app content, you also give them a reason to spend more time on your platform. It comes again with the type of connection you build with your users. Give them a purpose to check-in now and then: foster community, allow interactions between members, boost content creation with a feed feature, for example. From this team spirit, your brand will benefit from customer retention and brand loyalty. Your users will feel closer to you and your app and will be most likely to share it and spread the information.
Always remember that your customers are the essence of your app and business. If they are satisfied with your platform and have a unique experience, they will spread the word about your brand and attract more people. If you encourage them through the different means we listed, you can boost purchases and maximize user retention and engagement, leading to your app's growth. With such knowledge on UGC, you are now all set to take your app to the next level!
*Don’t know where to start?
Upstra has designed multiple social modules to support UGC inside apps. The modules include social features such as feeds, groups, chats, and profiles and can be used individually or as a stack.