Who Are Our Users: Upstra’s 5 User Profiles

Upstra was born from the need of our customers to enhance their app's overall experience and performance. To ensure our product addresses their needs and challenges, we have conducted an in-depth analysis of the market and established our key user profiles. By understanding their behavior, requirements, and expectations, Upstra guarantees to provide a powerful solution based on our customer's preferences.

Here, we dive into the key user profiles identified by our teams, and how Upstra delivers a product which specifically addresses their needs.

📚 Content Consumers

These are mostly passive consumers of social content. Typically they would read and like, with the occasional comment, but they don’t use any products explicitly to post content.

• Daily reader in existing social networks: Facebook, Instagram, Line
• Daily reader in existing forums: Pantip, Twitter, Reddit
• Information seekers looking to read up on the best deals, news, or updates around them
• People who follow at least three (3) influencers or brands
  

To keep in mind:

Content consumers like to navigate on social platforms and explore diverse content. Driven by communities, they are on the lookout for new information sources based on their interest. They also tend to be clear on why they spend time on such platforms and are often searching for specific information, updates, or deals.

How we support them:

• Search capabilities
• Communities/Groups
• Curated-content based on user preferences: Groups suggestions
  

🖋 Content Creators

These users actively generate content for any products that they use. They post their content to gain status or build a following.

• Bloggers - actively contribute at least one to three contents to Medium or other blogging platforms at least weekly
• Social media influencers - people with a following of at least 3,000 on social platforms
• Reviewers - regularly review restaurants or other services at least once a month
• People who post at least once a week on Facebook, Instagram, and Line.
• People who post or comment multiple times a week on Pantip, Twitter, and Reddit.
  

To keep in mind:

These users need the ability to express themselves through content creation. They want to be recognized and create valuable content others can read and learn from. They also want to know what the community thinks of their content, how they appreciate it and get their feedback.

How we support them:

• Media support: enable publishing of files, videos, pics
• Groups/communities
• Profile feature
• Push notifications
• Reaction features: likes, comments
• Live Streaming
  

👩‍🎤 Hardcore Fans

These are the users who are incredibly passionate about a particular subject (e.g., a sports team, celebrity, influencer) and would sign up for any service that identifies with that specific subject.

• People who actively follow a sports team, watch every match, have bought team memorabilia, follow team news, and gossip.
• People who actively follow and engage with a celebrity or influencer on social media channels and follow celebrity blogs and gossip.
• People who at least shared one to three posts from the people followed.
  

To keep in mind:

Hardcore fans are all about their favorite people. They need to find specific information, follow the profiles and groups they like, and get reminders when new information is available. These users need to feel a sense of belonging and to talk with other like-minded people.

How we support them:

• Search capabilities
• Communities/Groups
• Subscriptions
• Curated-content based on user preferences: Groups suggestions
• Push notifications
• Certified profiles
  

👨‍👩‍👧‍👦 Community Participants

These are the users who actively explore or engage in online communities to meet new friends.

• People who joined multiple Facebook Groups or Line Open Groups with 1000+ members and consumed or created on at least a weekly basis.
• People with multiple active Line/ Messenger/ Whatsapp group chats with 10+ members, even if they don’t know everyone in the group.
  

To keep in mind:

Community participants are natural speakers who engage with the community frequently. They get involved in groups to socialize, get deals, advise, offer their opinions, and give other members a hand. They want to connect and use the communities the way they would with relatives and friends.

How we support them:

• Communities/Groups
• Subscriptions
• Profile feature
• Push notifications
• Media support: enable publishing of files, videos, pics
• Reaction features: likes, comments
• Live Streaming
  

📲 Brand or Social Media Managers

These are the users who are:

• Currently part of marketing/PR/branding agencies that support social media initiatives.
• Hired to create content in any social platform for brands to engage with customers
• Managers who are building portfolios of other celebrities on social media
• People or brands are looking for a platform with a specific number of app users to promote a particular product and launch their business.
• Potential people or brands who want to collaborate and create exclusive content or deals
• People or brands entering a local market to launch a new product or service.
  

To keep in mind:

Brand or social media managers are always looking for online communities for more business-oriented purposes. They want to get in-depth knowledge of the market, identify their customers, understand public expectations, increase brand awareness, and ultimately boost profits. These users want to spread the word about new releases and maximize brand promotion with brand ambassadors. Engaging with online communities enable this two-way interaction between the brand and the users.

How we support them:

• Communities/Groups
• Subscriptions
• Certified profiles & profile feature
• Push notifications
• Media support: enable publishing of files, videos, pics
• Reaction features: likes, comments
• Live Streaming